Patricia Allman was her Audio/Video company’s top salesperson for 2006 and 2007. When the market released the latest audio/video editing software program it seemed like a shoe in. Her “loyal” clients would certainly and enthusiastically buy from her. That was until one client asked her to explain the software’s plug-in and compatibility with his present production studio set-up. She didn’t know the answer and didn’t know what questions to ask him next. She didn’t get the sale.