Blog | Employee Incentive Information | Performance Management | Divvy

Why advertising and employee engagement need each other.

My conversation with Miguel Farias. about the advertising industry, employee engagement and their impact on each other. Miguel is an internationally acclaimed, award-winning, creative advertising director, responsible for the some of the industry's most popular and effective ad campaigns. His clients include Coca Cola, Toyota, Delta Airlines, Citibank HBO, Buick, Panasonic and The US Marines. Miguel is best known for his 3 Musketeers general market "floating bar" campaign that achieved historic sales results for Mars Corporation. He is founder of 4M Communications and lives in New York with his wife and two children. His email is: mfarias@4mcommunicationsny.com

Topics: employee incentive program Employee Engagement performance improvement solutions CMO marketing advertising

Why marketing needs employee engagement

When examining notable Chief Marketing Officers like Marissa Riccardi, Michael Lazerow, Eileen Zicchino, Simon Clift, Pamela Kaufman, Terri Graham, and so many others, a common understanding is shared. Employee engagement dramatically affects the success of building your brand.

“When it comes to clients, it’s all about trust,” notes CMO Eileen Zicchino. “When we look at our brand attributes, it’s about character, intelligence, and strength. Our employees help us put the client first. Our workforce works very closely with them which, in turn, builds our brand. It must be about relationships and trust even if it means we have to turn away business.”

The promise your brand makes to customers is powerfully delivered through the behaviors of your workforce. They are your brand ambassadors. With every move, they represent your brand and they are what differentiates you in the marketplace. All the advertising dollars in the world can proclaim how great your products are or how customer-focused your company is but it’s not enough. How your receptionist answers the phone, how accessible your customer service hotline is, and how well you serve the interests of your clients is what ultimately wins and retains customers.

Properly identifying what makes your brand valuable while helping employees to live and breathe your brand promises will result in superlative employee and customer experiences. That’s what you want.

The focus then becomes how best to collaborate with your employees to match brand values with your customer requirements. What are your strengths? What are you excellent at? What is innovative about you? Are you delivering on your promises? Does your workforce enthusiastically advocate for your brand’s message?

Topics: Employee Engagement Employee Recognition employee training Results Suggestion Programs Employee Incentive Programs Social Engagment Tools Employee ideas Chief Marketing Officer CMO marketing